Stellantis Motorsport – Customer First

The message given by the 6th largest automobile group in the world is clear: competition is a business and a marketing tool like any other. Therefore, we must lure the customer with ever more advanced products. That’s good, there is no shortage of skills internally.

Published on 31/03/2023 à 18:00

Emmanuel Naud

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Stellantis Motorsport – Customer First

Stellantis Morotsport © Bastien Roux / DPPI

Customer competition at Stellantis Motorsport brings together all the commercial activities of the Franco-Italian-German-American group, and mainly the rally with the Citroën C3 Rally2 programs, Peugeot 208 and Opel Corsa Rally4 and Corsa-e Rally. In an ultra-competitive sector, Stellantis Motorsport's "Customer Racing" approach takes advantage of all the group's official programs and the local unity of the Satory Skills Center to offer a unique approach.

Passed through the World Rally Championship under the Sébastien era Loeb, Didier Clément is now head of customer competition at Stellantis. If the state of mind remains the same with engine performance, our interlocutor explains the particularities of such a department for a manufacturer. “ When we manage a World Championship program and we are in charge of a car like that of Sébastien Loeb and Daniel Elena, we are completely focused on the crew to optimize all the details that bring reliability and performance on the car. Significant resources are deployed to have a lot of information with the requirement to adjust the car for one, two, or even three crews depending on the number of official cars entered by the brand. This is a perform approach

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