The FIA ​​wants to attract new spectators

It has long been established that the World Rally Championship is the motorsport discipline that offers the most breathtaking images. Taking place in a natural environment on both dirt, snow or asphalt, day or night, it makes for a spectacle so grandiose that it is sometimes frustrating that it is not exposed enough.

The federal body has decided to tackle this subject by creating a team to promote WRC within the FIA. Its aim will be to maximize the potential of the WRC by developing a charter which will define a set of commitments from all stakeholders in order to promote the WRC to a wider audience. This will be done based on several agreed objectives and key performance indicators.

Clearly, the FIA ​​wants the promotion of the discipline to finally reach spectators who are not yet fans of rally, which can't be a bad idea. It is even the only solution for the WRC to emerge from its anonymity and ultimately be able to interest new manufacturers.