On the sidelines of the Brazilian Grand Prix, Pirelli indicated its intention to introduce in 2018 a tire specification even softer than the current ultra-soft (with distinctive purple edging).
The Milanese brand should use the pink color for its new rubber and is seeking the future name between three possibilities: Mega-soft, Extreme-soft and Hyper-soft. Internet users are encouraged to express their choice via social networks.
We need your help in naming the new Pirelli pink #F1 tire! Should it be MEGASOFT,
HYPERSOFT or EXTREMESOFT? Respond by tweeting us A, B or C! #Pink4F1 pic.twitter.com/rIPEjxjHWF- Pirelli Motorsport (@pirellisport) November 12, 2017
This color was used in Austin, Texas as part of a campaign against breast cancer.
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