Younger audiences more engaged

Published on 09/04/2018 à 13:31

Dupuis

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The organizers of the Formula e have announced promising figures for the future of the Electric Single-Seater Championship.

The discipline benefited from a 347% increase in participation among 13-17 year olds in content published on the Web in surveys taken at mid-season. The level of engagement increased by 54% among 18-24 year olds. The videos published by the Championship were watched by 318 million people. Figures which should reassure the manufacturers involved.

 

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