Dodge tempted by IMSA?

In the Sebring paddock, Carlos Tavarès, general manager of Stellantis which owns four brands in the United States, spoke about the importance of motorsport for his group and mentioned a possible arrival of the Dodge firm in Endurance. " Racing in the United States is of great interest, did not hesitate to explain the French manager present in Florida to show his support for the offensive Peugeot in Hypercar (see elsewhere). The goal is to use races as a marketing tool, which means a good efficiency ratio, a good impact at a reasonable cost. We always act in the same way: what is the ratio of efficiency and effectiveness of motor racing as a marketing tool. »

“What we are trying to assess is the amount of money to invest and the positive impact generated. I think it's a very healthy approach because it lets everyone know that just because I personally like motorsport doesn't mean Stellantis races. It's a question of business logic. There are many disciplines in the United States that are very impactful and we look at them systematically."

NASCAR, another possibility? 

The man thus confessed to having looked into the Nascar. " But I must admit that it is very expensive, he said. There are other opportunities, it's still being developed, nothing has been decided. We are in Formula 1 with Alfa Romeo, who is doing well with the Sauber team (the contract will end at the end of the 2023 season. Editor’s note). This may be an opportunity for the future. It must also correspond to the positioning and direction of the four American brands that we have: Jeep, Dodge, Chrysler and Ram. It must therefore be aligned with the direction of the brand, and it must make sense so that it can be considered. Maybe theIMSA, with Dodge! »

The boss won't say more, but the project does seem to be in the works.

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