Lotus ranks just behind Ferrari

Instigator of the return of the Lotus brand to F1, Tony Fernandes is convinced that the aura of a name thirteen times titled in the discipline will contribute to the success of his company. For the Malaysian, only Scuderia Ferrari can convey more emotion.

Published on 06/01/2010 à 11:52

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Si de grands constructeurs (Honda, Toyota et BMW en seulement douze mois) ont quitté la F1, entrepreneurs still believe in the El Dorado represented by this competition followed around the world.

Malaysian Tony Fernandes, founder of Air Asia, is one of them by relaunching the Lotus brand, owned by Proton: “First and foremost, we do business,” he admits bluntly. “There was an opportunity. When there are big changes in a market, decision-makers like me notice the opportunities. I launched my airline three days after 11/1. At the time, people thought I was crazy and I believe that is still the case with FXNUMX. »

“But I believe in this sport,” he continued during his visit to Monaco for the Motor Sport Business Forum. “I felt it was time and Lotus is a fantastic brand. Leaving Ferrari Of the lot, I think no other team can arouse as much emotion. BMW, Toyota or Renault does not create the same sensations as Lotus. »