Aston Martin AMR22 – Waiting for the summits

Launched into a five-year plan supposed to take it to the top, the Silverstone team champed at the bit last year in order to start 2022 in the best possible condition. His AMR22, the first to run on a shakedown circuit, must be the glorious starting point.

Published on 15/02/2022 à 16:00

Jeremy Satis

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Aston Martin AMR22 – Waiting for the summits

Aston Martin AMR22

This time, James Bond wasn't there, but Aston Martin did not miss its grand oral launch of the AMR22 however. No cinema on the program, but a short film with the false air of advertising as an introduction: a gray sky, a mountain, magnificent roads. Then three athletes. Concentrates. A man climbs the side of a mountain, looking up, while another climbs a bike, trying to master the different bends available to him, while a young woman climbs the mountain through the forest , on trails. When suddenly, Lance stroll and his passenger Sebastian Vettel emerge, in the brand's SUV, the Aston Martin DBX. What do they all have in common? They aim for the summit, and end up finding themselves together to climb it! We thought mountaineering influences were reserved for Alpine, but Aston Martin is not left out. The metaphor is well felt, and it is preparing to be the red (if not green) thread of the presentation. Above all, it represents the designs of the Silverstone team, which did not

Jeremy Satis

Great F1 reporter & passionate about promotional formulas

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