SRO and Pirelli agree on the long term

By confirming the signing of a new partnership, SRO and Pirelli are now linked for several more years.

Published on 01/10/2023 à 13:12

Gonzalo Forbes

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SRO and Pirelli agree on the long term

Pirelli is in the long term with SRO. ©GT World Challenge Europe

Between SRO Motorsports Group and Pirelli, the story is far from over. Started in 2013 and diversified into different categories such as the GT World Challenge, theIGTC or the GT4 European Series, the partnership between the two parties will exceed a decade.

Indeed, SRO Motorsports Group and Pirelli made it official this Sunday in Barcelona, ​​on the sidelines of the final of theEndurance Cup 2023, the extension of their collaboration. This new agreement covers the next five seasons, until 2028.

This partnership will even allow the Italian manufacturer to be the new title sponsor of the Fanatec GT2 European Series which will become the Fanatec GT2 European Series Powered by Pirelli from 2024. Thus, all categories of the SRO universe will continue to use the P Zero DHF range introduced ahead of the 2022 season.

Always looking towards the future thanks to this new multi-year contract, Pirelli will continue to develop its products “ in order to respond to the constant evolution of the discipline, in particular with the arrival of the new generation of GT3s in 2025."

« To succeed in motorsport you need the best partners and, with Pirelli, that's exactly what we have, highlights Stéphane Ratel, founder and boss of SRO Motorsports Groupe. Over the past decade, they have delivered a world-class product to our teams, whilst providing considerable commercial and technical support to our unique series and events around the world. It was therefore natural that we extended our cooperation for another five years."

« Continuing to provide such exciting and increasingly popular championships is a great satisfaction for us, rejoices Mario Isola, director of the sports branch of Pirelli. During these years of collaboration with SRO, we have supported the evolution of cars and racing formats around the world, and we will strengthen this commitment over the next five years, confirming the spirit that has always distinguished us and associated with the organizer: a strong focus on customer and fan satisfaction. »

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Gonzalo Forbes

In charge of promotion formulas (F2, F3, FRECA, F4...). Carried by the grace of Franco Colapinto.

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