Benoit Nogier: “My job is to give people pleasure”

Former rally driver and co-driver, the customer competition director ofAlpine is a man of the field as much as a great enthusiast.

Published on 17/04/2022 à 17:00

Jeremy Satis

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Benoit Nogier: “My job is to give people pleasure”

Benoit Nogier © DPPI / Frédéric Le Floc'h

We expected to see you arrive in Alpine A110!

Unfortunately, I can't afford such a car yet. However, I get up every morning hoping one day to be able to buy it. As part of my duties, I ordered one from Nicolas Milan who won one thanks to his victory in the 2021 Clio Cup Europe, and it once again made me really want it. I drive a Megane E-Tech Plug-in Hybrid every day, and it's very good that way.

We managed to block you on a day when you were not on a circuit, a feat, because you are a field man...

I have always loved being in contact, feeling that sensation of being on the side of the track, on a special stage or in a service park. This is what excites me the most about my activity. My job is to make people happy. The embodiment of this is the races, the smiles of the drivers and co-drivers when they get out of the cars made available to them by us, or in the competitions that we organize. Being in the field allows me to go and measure the happiness thermometer every weekend, to ensure that the promise made to our customers, when they buy Renault to Alpine, is held.

What about family when you are also busy with your job?

I am very lucky because my wife, Catherine, knows motorsport well having practiced it a lot.. She understands what my job is and enjoys discussing it, it simplifies family life. My partner did karting, brand cuts, rally asphalt and dirt, won the formulas three times Rallycross of Citroën… We have

Jeremy Satis

Great F1 reporter & passionate about promotional formulas

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