Marc Meurer: “Motorsport continues to attract and arouse so much passion”

Pretty roads alpines and a Porsche Taycan GranTurismo, you know how to receive... or there might be a hidden message!

This car is one of the very important milestones in the history of Porsche. We didn't say to ourselves that we were going to launch an electric vehicle because it's fashionable. Taycan was presented in the form of the Mission E concept in 2015, but its genesis dates back to 2012-2013, already ten years ago. It's very important to say that this comes from a desire, from a strategy. It is an action, in no case a reaction to an environment where one would have thought: “ Hey, the others are doing it, we're going to go too ". The engineers quickly saw the benefit of electric propulsion, what it could bring in terms of performance and driving sensations, and we decided to develop a car benefiting from all our know-how in terms of the chassis. With an electric car, you easily obtain greater acceleration than a thermal car. We didn't just want to produce an electric vehicle, we wanted to produce a real Porsche! In the launch presentation at the time it was mentioned “Soul, Electrified” therefore a car which primarily had a soul.

Seeing how you handle it with ease despite the snow, we are tempted to believe you...

It is very pleasant to drive around corners with fantastic response. As traders, we are obviously very happy to be able to offer our customers such a car. When stationary, it is already very beautiful, and behind the wheel you quickly become