This time, James Bond wasn't there, but Aston Martin did not miss its grand oral launch of the AMR22 however. No cinema on the program, but a short film with the false air of advertising as an introduction: a gray sky, a mountain, magnificent roads. Then three athletes. Concentrates. A man climbs the side of a mountain, looking up, while another climbs a bike, trying to master the different bends available to him, while a young woman climbs the mountain through the forest , on trails. When suddenly, Lance stroll and his passenger Sebastian Vettel emerge, in the brand's SUV, the Aston Martin DBX. What do they all have in common? They aim for the summit, and end up finding themselves together to climb it! We thought mountaineering influences were reserved for Alpine, mais Aston Martin n’est pas en reste. La métaphore est bien sentie, et elle est s’apprête à être le fil rouge (sinon vert) de la présentation. Elle représente surtout les desseins de l’écurie de Silverstone, qui ne s’est
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