Laffite Automobili unveils its evocatively named supercars

The name will be eternally linked to the Formula 1, so there is no better place than a Grand Prix to get off to a great start: Miami.

Laffite will thus exhibit, in the F1 village this weekend in the United States, the first three models of its young existence. Three electric models positioning themselves from the outset on the very risky luxury and exclusivity market. The recent Delage D12 produced by Laurent Tapie, the son of businessman Bernard Tapie, is proof of this…

The Atrax will target customers more fond of large sporty SUVs. @Laffite

Laffite Automobili will therefore present the LM1, the Atrax and the Barchetta, the last two in their “civil version” Stradale. Should we deduce from this that LM1 will have competitive experience? The fruit of five years of work and development by the teams of the two founders, Pascal Cohen and Bruno Laffite. “ For Bruno as for me, our primary desire was to create a brand that brings together the big motorsport family. It’s something unique, historic. This is why I was immediately keen to produce not one, but three cars and to immediately create this transversal range of such exceptional products. We are the only ones to date to offer these three types of cars, two of which are positioned in two completely innovative segments, the LM1 and the Atrax. We wanted to meet the very different expectations of our collectors. And the best is yet to come. »

The Barchetta has a… unique design. @Laffite

However, be careful of delusions of grandeur. These three Laffite Automobili are certainly electric, but they want to be heard, via a sound system coupled to the engine supposedly capable of generating the melody of the most beautiful racing engines, to restore the emotion that accompanies the passion for automobiles . They are also all equipped with Pirelli tires.

Streaming revelation: 

To satisfy as many enthusiasts as possible and those who were unable to attend this historic event in Miami, Laffite Automobili is providing everyone with a video streaming system to follow the launch live, from 23:45 p.m., this Wednesday, May 3 2023: www.youtube.com/watch?v=fMqAn1NlWBk 

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