Audi and Ken Block team up for electrical projects

The brand with the four rings announced this Tuesday the start of its collaboration with Ken Block. The 53-year-old American is best known around the world for his elaborate videos in which he “drifts” around iconic locations. “Audi is the brand that ignited my passion for motorsport. I am extremely excited to start this new chapter. Together, we will develop innovative projects and push the boundaries of electric mobility”, explained the former ralycross and rally. On the occasion of his first visit to Audi, the Californian had the opportunity to test the Audi V8 quattro of the DTM or the futuristic Audi e-tron Vision Gran Turismo.

As much a burner of rubber as fuel in the past, the Long Beach native made his electric transition several years ago. He thus set the third fastest time in the final stage of the 2020 Dakar with an electric prototype and won the inaugural race of the series in the same year. rallycross “Projekt E” in Höljes, Sweden. “Electric mobility represents the future, Block says. I see the electric car as a leap forward for us as a society to create something that can not only reduce emissions and hopefully make the planet a better place. But not only that: it’s also a question of performance. I like anything that makes me go faster. Electric cars can do it. And as for the sound, I have kids who don't care about it. They think electric cars sound as cool as internal combustion engines. » 

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Ken Block and Audi will work together exclusively in the field of electric mobility " with immediate effect ", announced the German firm. “Every day we try to push the boundaries to create the future of mobility, says Oliver Hoffmann, board member for technical development at Audi. Our goal is to fascinate our customers with progressive design, innovative technology and a vast digital ecosystem. » “With Ken Block, we have some exciting things in store that fit perfectly with our strategy.”, adds Julius Seebach, Managing Director of Audi Sport GmbH and Head of Motorsport at Audi. It remains to be seen what this partnership has in store for us…

From the USA to Germany, we are welcoming an iconic driver to the Audi family. Get ready for a new type of high performance.

Discover more at >> https://t.co/QkraMcPMSS

Full video >> https://t.co/Zw0CszkLsI#FutureIsAnAttitude #Audi #AudiSport #etron pic.twitter.com/oqiZ4vIPD6

- Audi Sport (@audisport) September 21, 2021